Smudge Design®

Smudge Design is a brand design studio in Alwarpet, Chennai, founded in 2008 by Charlie and Mukund. It works with entrepreneurs and business leaders on brand strategy, naming, visual identity, packaging design, brand communication, digital design and animated films, positioning itself as a boutique design team rather than a full-service agency. The studio states it has completed over 500 projects across sectors including hospitality, real estate, fashion, retail, healthcare and food.