Tonic Worldwide®
MumbaiShaping brands of tomorrow
Selected work
Portfolio
Work(01)When YiPPee! Decided to Stop Talking and Start Conversation With GenZYiPPee!An unscripted podcast campaign, 'Talk Like No One's Watching', hosted by digital creator Prannay Joshi, positioning YiPPee! as a companion to Gen Z culture rather than a sponsor.
Work(02)When Shriram Finance Took Wellness on the Road With India's Truck DriversShriram FinanceA truck-driver wellness campaign (#AsanAasaanHai) with influencer Rajesh Vlogs teaching on-the-go yoga poses, reaching 3.32 million and over 1 million views.