Vyas Giannetti Creative®

“The whole design of the logo, the interpretation of the logo, in terms of the visual look and the films, all that were a follow on, from the strategy of the Group, which is what made it real. For anyone who was interfacing for the group and who had seen the film or the logo, instantly there would be a connect. You could sense the fact that this was what the group actually professed itself to be. Given the fact that we are still a fairly young brand, I think that in terms of it being memorable and the associations it has created around it, in terms of the fact that it binds people together even within the organization. I think the brand has worked very well for us. The identity has done wonders for us in more ways than one.”

“With their first strategy presentation, VGC has kept their promise of fresh, out of the box creative thinking, the process, the research and ideation to deliver quality solutions at this stage, which otherwise might have taken three stages to achieve.”